You already know how dynamic life in Jakarta is. Every day, millions of people move from one point to another for work, study, or daily activities. Amid such high mobility, many brands still prefer to advertise in static locations like billboards on main roads or shopping centers. However, today’s audiences are constantly on the move. The question is, if your audience keeps moving, why should your brand stay still?
Now is the time to understand the massive potential behind the Non-BRT TransJakarta Bus Route. This service is not just a means of transportation but also a route that connects different communities and areas that traditional media can hardly reach.
Through its mobility, the Non-BRT TransJakarta opens new opportunities for brands that want to reach active audiences across all corners of the city.
Source: City Vision
The Non-BRT TransJakarta was introduced to complement the main corridor system that operates on exclusive busway lanes. The difference is that Non-BRT buses run on regular roads and have more flexible routes. This makes them a practical solution for residents living in areas not covered by the main bus corridors.
Imagine an office worker living in a residential area with no busway access or a student who wants to reach campus faster without having to switch buses. They choose the Non-BRT bus because it is more efficient and direct. Every day, thousands rely on this service for their mobility needs. This means that with every bus movement, thousands of eyes are exposed to whatever is displayed on and inside the bus.
As urban mobility becomes more flexible, exposure for brands automatically expands. Wherever the Non-BRT buses go, your advertising message moves with them, spreading across more city points.
Source: City Vision
The Non-BRT TransJakarta Bus Route covers many key areas in the capital city. These buses serve routes not covered by BRT corridors, passing through residential areas, educational zones, and business or entertainment districts. This makes the service highly relevant for diverse segments of society.
Routes such as Tanah Abang – Blok M, Kampung Melayu – Tanah Abang, or Tanjung Priok – Senen are examples of busy lines with thousands of daily passengers. Along these routes, passengers come from various backgrounds: workers, students, traders, and even local tourists. Each journey creates new visual interactions between people and their surroundings.
The domino effect of this wide coverage is significant. Brands that advertise on Non-BRT buses have the opportunity to be seen by audiences in areas previously untouched by conventional outdoor media. In other words, your ad does not just appear in the city center but also travels beyond traditional audience boundaries.
Every Non-BRT bus is a moving space filled with opportunities. The exterior functions like a mobile billboard, reaching thousands of road users daily, while the interior captures a captive audience that actively views ads throughout their journey.
Some effective advertising formats for Non-BRT buses include:
Exterior ads. Placed on the outside of the bus, providing high visibility on busy streets. These reach private vehicle users, pedestrians, and local residents along the route.
Interior ads. Installed inside the bus, above windows, behind seats, or near doors. Passengers have plenty of time to notice these messages during the trip.
Digital content. On some modern fleets, digital screens display dynamic and interactive content.
With this combination, the Non-BRT TransJakarta Bus Route acts as a “visual distributor” for brands. Every kilometer of travel creates thousands of new touchpoints between ads and the public.
Source: City Vision
City Vision understands that the key to a successful OOH campaign lies in strategic placement and creative execution. That’s why City Vision provides innovative solutions to transform the Non-BRT TransJakarta route into a valuable branding avenue.
Some of City Vision’s main advantages include:
Strategic spot ownership. City Vision has access to high-exposure bus fleets, ensuring your ads appear along the most productive routes.
Unskippable ads. Both passengers inside and road users outside cannot avoid seeing your brand visuals.
Creative execution. City Vision turns buses into creative canvases that bring visual designs to life.
Exclusivity. Not every brand gets access to Non-BRT fleets, making your ad look more premium and distinct from competitors.
With extensive experience in managing outdoor media, City Vision is trusted by major brands to deliver memorable public campaigns.
City Vision is not just an ad space provider but a partner that understands communication strategy as a whole. We combine audience research, visual design, and on-ground execution to ensure each brand message is truly effective.
The combination of interior and exterior bus advertising creates full domination across every route. Supported by modern technology such as dynamic content, WiFi tracking, and O2O integration, each ad becomes measurable and data-driven. As a result, your campaign does not just appear but creates real impact.
Read also: Effective TransJakarta Bus Advertising Strategy: Integrating Non-BRT Shelters to Boost Brand Recall
In the midst of nonstop city movement, the Non-BRT TransJakarta Bus Route symbolizes connectivity that links diverse communities. For brands seeking to expand reach and strengthen their public presence, this is a golden opportunity to move along with the city’s rhythm.
City Vision is ready to be your trusted partner in executing effective modern OOH strategies. Since 2008, we have been innovating to create communication solutions that not only beautify cities but also inspire urban communities. Through LED roadside digital and high-quality transit advertising, we help brands create powerful impressions with every journey.
As Non-BRT buses travel across Jakarta, make sure your brand moves along with them through City Vision. Together, let’s build a brighter, more dynamic, and inspiring city. Let’s get in touch with our team today!
