Have you ever felt confused about how to take the Non-BRT TransJakarta? Many people assume all TransJakarta buses only operate on BRT corridors with exclusive lanes and enclosed shelters. In fact, the Non-BRT system is more flexible, with stops located at regular shelters and without special lanes. Many first-time passengers end up confused about where to board and alight, or even head in the wrong direction due to limited information.
This confusion mirrors the challenge many brands face when advertising on public transportation. While many ads are displayed on buses, not all of them are effective because of poor media or location selection.
When understood properly, the Non-BRT TransJakarta is not only an efficient mobility solution but also a major opportunity to reach a highly potential audience for your brand.
The Non-BRT TransJakarta is a regular bus service under the TransJakarta network but without using special busway lanes. These buses operate on routes tailored to public mobility needs, especially in areas not covered by the BRT corridors.
Many groups rely on Non-BRT buses every day: students heading to university, office workers who want to save on transportation costs, and even tourists who wish to explore Jakarta in a more affordable and flexible way. The main advantage of this service lies in its flexibility, covering more areas including residential and business districts.
Every day, thousands of people use the Non-BRT TransJakarta. This means the buses are not just transportation tools but also communication spaces filled with active and consistent audiences. This is a valuable captive audience for advertisers.
Source: City Vision
For Visioners who want to try the Non-BRT TransJakarta for the first time, here is a simple guide you can follow:
Use an electronic money card. Just like the BRT service, payments on Non-BRT buses are cashless using e-money, JakCard, Flazz, or TapCash. Make sure your balance is sufficient before boarding.
Find a regular shelter. Non-BRT buses do not stop at BRT corridor shelters but at regular shelters or designated stops along the route. You can find shelter locations via the TransJakarta app or Google Maps.
Choose your route according to your destination. Check the route first using the official TransJakarta app or website. Each route has its own bus code and travel direction.
Board and alight properly. When the bus arrives, enter through the front door and exit through the back door. Staff are usually ready to assist if you need help.
With a simple system and affordable ticket prices, the Non-BRT TransJakarta is a friendly transportation option for everyone. No wonder the number of passengers keeps increasing every day.
Behind its simplicity, the Non-BRT bus holds great potential for the advertising world. Imagine a bus traveling daily through main roads, business districts, and shopping centers. Every movement becomes a form of visual exposure that thousands of people on the streets cannot miss.
Some major potentials of this medium include:
Consistent daily audience. Most Non-BRT passengers are daily commuters, creating a high ad exposure frequency.
Moving billboards. Exterior bus ads provide high visibility, seen by other road users throughout the route.
Effective interior ads. For passengers inside, ads on walls, handles, or digital screens are hard to ignore.
Higher engagement. Passengers in enclosed spaces tend to notice visual details, making brand messages more memorable.
The Non-BRT bus audience is active, productive, and hard to reach through conventional digital media. Advertising here offers a distinct competitive edge.
City Vision understands that successful outdoor advertising depends not only on visuals but also on strategic placement. Since 2008, City Vision has been a pioneer in modern OOH innovation in Indonesia, including transit media like Non-BRT buses.
Some of City Vision’s key advantages include:
Unskippable ads. Strategically placed ads on buses ensure they cannot be missed. Every passenger and road user will see them.
Creative designs that come alive on the streets. City Vision doesn’t just stick visuals on buses but transforms them into moving canvases that attract public attention.
Premium exclusivity. Limited ad slots ensure your brand stands out without distraction from competitors.
Trusted portfolio. Many major brands rely on City Vision for proven, measurable campaign results.
Source: City Vision
City Vision does more than provide ad spaces. It delivers a complete solution, from audience research and creative concepting to field execution. The combination of interior and exterior advertising creates full domination, ensuring your brand is not only seen but remembered.
With a data-driven approach and modern technology such as dynamic content and online-to-offline integration, City Vision ensures every ad runs effectively and remains relevant. As a result, your campaign not only enhances urban spaces but also creates a strong communication impact.
Read also: Ads Placement in Stations: Audience Domination Strategy That Cannot Be Ignored
The Non-BRT TransJakarta is not just a mode of transportation but a part of urban life’s rhythm. This is a huge opportunity for brands to appear consistently and meaningfully in people’s daily routines.
Visioners, as people ride the Non-BRT bus every day, make sure your brand joins their journey with City Vision. We are professionals committed to creating strong impressions and inspiring urban communities through modern outdoor media.
City Vision lights up cities with LED roadside digital screens and high-quality transit advertising. Supported by technology such as WiFi tracking and O2O integration, every ad becomes more dynamic and measurable. Together with City Vision, let’s turn every journey into a meaningful communication experience for millions of eyes that see it. Get in touch with our experts to plan your next campaign!
