In the hustle and bustle of Jakarta, a brand manager stares at their laptop screen in frustration. The digital advertising budget has been increased, the content strategy has been updated, yet results remain stagnant. Ads are easily skipped, engagement shows no significant growth, and the audience feels increasingly out of reach. In a fast-paced world full of distractions, how can a brand recapture attention?
Today, the main challenge is not just reaching people but creating a presence that cannot be ignored. Digital advertising faces many limitations, from ad-blockers to aggressive scrolling habits. This is why brands are starting to look back at OOH (Out of Home) media, which is truly present in the real world, directly visible to audiences without screen filters.
But the question is, where is the most strategic point to reach city residents who are always on the move? This is where the role of two main bus stop types in Jakarta becomes important: BRT and NON-BRT.
Before choosing an OOH location, it is important to understand the characteristics of the two common bus stop types in Jakarta: BRT and NON-BRT.
This bus stop type is part of the TransJakarta system, usually located in the middle of the road with dedicated access. Because it is not directly next to pedestrians, ad visibility can be limited unless supported by striking media. Even though it is integrated into the rapid transit system, BRT bus stops are not always connected with the daily rhythm of pedestrians or street-level activities.
Unlike BRT, NON-BRT bus stops are spread widely along main roads in high-activity areas such as office districts, shopping centers, schools, and even traditional markets. They are located directly next to sidewalks, making them close to pedestrians, motorbike riders, and users of public transportation like angkot (city transportation) and ride-hailing services. This bus stop type feels more familiar and blends with the everyday rhythm of city life.
Although often considered “ordinary,” that is exactly where their strength lies. NON-BRT bus stops are part of daily routines. They are places where attention can be captured without shouting.
If you are looking for an advertising location that can deliver real impact on brand awareness and engagement, NON-BRT bus stops offer advantages that cannot be ignored:
Located along sidewalks and streets, ads in NON-BRT bus stops are highly visible and direct. There are no visual barriers such as road dividers or pedestrian bridges. Your brand message appears right in front of people passing by.
NON-BRT bus stops serve citizens commuting to work, school, or daily activity centers. Your ad will greet them during their routines, creating stronger brand associations.
Unlike digital media that can be skipped instantly, public transport users at bus stops tend to wait for several minutes. During this time, your ad has a strong chance to be seen, read, and remembered.
In the era of skippable digital ads, OOH advertising in NON-BRT bus stops is unavoidable. It cannot be swiped, skipped, or ignored. It is physically present in public spaces.
Placing ads in NON-BRT bus stops shows that your brand is not only present in premium spaces but also in public areas that matter. This type of brand flexing highlights closeness to active urban audiences.
Read Also: City Vision: Indonesia’s Leading OOH Company with a Premium & Data-Driven Media Network
Effective advertising does not always need to be loud. In simplicity and relevance, brand messages can be delivered more powerfully. NON-BRT bus stops provide space to appear with human-centered designs, relatable storytelling, and premium visuals.
This is where City Vision plays an important role. As the official transit media operator in Jakarta, City Vision manages the majority of strategic NON-BRT bus stop locations.
Unskippable Ads: Your ad appears exactly where audiences board and exit vehicles, making it impossible to ignore.
Boosts Brand Authority: Presence in public spaces through trusted media channels enhances brand credibility.
High Exclusivity: Limited slots in strategic locations make every ad placement more valuable and premium.
City Vision also ensures that every ad design, placement, and message resonates both visually and emotionally with city audiences.
Read Also: Transit Advertising Strategy: Stay Consistently Visible Amid High Urban Mobility
In the middle of heavy traffic and endless digital distractions, NON-BRT bus stops are real and impactful advertising spaces. They allow brands to appear closer, more human, and more effective, without having to scream.
With more controlled costs compared to premium conventional media, but with wide reach and high visibility, NON-BRT bus stops are a strategic solution for brands that want to stay relevant in today’s changing media landscape.
City Vision is ready to be your partner in delivering OOH campaigns that are relevant, elegant, and impossible to miss. With a strong network of NON-BRT bus stops spread across Jakarta’s strategic points, we can help you choose the best locations to effectively reach your audience.
Contact the City Vision team today for the best bus stop advertising placements in Jakarta. It is time to stand out without shouting, yet still capture attention.
