In today’s digital age, nearly every brand is racing to stay visible on social media. Every day, Instagram and TikTok feeds are filled with promotional content, sponsored ads, and viral campaigns that quickly vanish in the algorithm. Despite going all-in on digital marketing strategies, many brands still feel drowned out by the competition.
So why do big brands still manage to stand out, even when they’re not always active online? The answer lies in a broader strategy, one that combines digital presence with real-world visual exposure through Out-of-Home (OOH) advertising.
And when it comes to OOH, there’s no place more strategic or prestigious than PIM 2.
Pondok Indah Mall 2, or PIM 2, is more than just a shopping center. It is the heart of South Jakarta’s lifestyle scene. The area is frequented not only by loyal families and visitors, but also attracts businesspeople, urban travelers, and high-end social communities.
With over 1.8 million daily visitors, PIM 2 is the ideal location for brands looking to elevate their awareness to the highest level.
OOH at PIM 2 is not just about placing an ad. It’s about connecting with audiences during moments when they are most receptive, while strolling, relaxing with family, or enjoying an afternoon at an upscale lifestyle destination.
Ad campaigns at PIM 2 are relevant to a wide range of segments, from parenting and travel to hospitality, lifestyle, and culinary. The exposure is vast, and the audience quality is premium.
Source: City Vision
Have you ever walked past a massive LED screen showing an ad so striking that you stopped for a moment just to watch it? That’s the power of LED OOH.
The large LED screens at PIM 2 are more than just advertising media. They are grand visual stages that create a “pause” moment, when attention is captured, curiosity is sparked, and memory begins to form.
Amid the bustle of a mall or busy street, these bright, eye-catching visuals grab attention instantly. Within seconds, viewers may reach for their phones, Google the brand, or even record and share it on social media.
These giant visuals are not just seen, they’re felt , and that’s what makes a brand stick in the audience’s mind.
Also Read: Why City Vision’s Advertising LED Screens is the Top Choice for Leading Brands
What happens after someone sees your ad at PIM 2? The experience doesn’t end there, it’s just the beginning.
Powerful OOH can directly trigger online behavior. Curious viewers may visit your website, check your Instagram, or even head straight to checkout if the ad taps into their needs or interests.
This is what’s called a “seamless journey”, starting from a large screen in the physical world to the small screen in their hands. Your brand stays present and consistent, creating a holistic experience.
A single exposure on a massive LED screen can turn into engagement, new followers, or actual purchases. That’s why OOH at PIM 2 is such a strategic way to drive your brand funnel from awareness to conversion.
Digital ads are flexible and measurable, but they have one major weakness: they’re easy to skip. On YouTube, users hit “skip.” On Instagram, they swipe. Pop-ups are closed before they’re even read.
OOH is different. Especially in premium locations like PIM 2, OOH cannot be skipped or ignored. It exists in the public space, seamlessly blending into the audience’s daily routine and providing visual exposure without interruption.
Because it cannot be skipped, OOH becomes an unmissable and effective medium. Your brand appears naturally and repeatedly in front of your target audience, increasing the likelihood of recall.
If you think OOH is only about cost-efficiency, think again. OOH is about presence, dominance, and showing that your brand is worth noticing.
Big brands don’t use OOH because it’s cheap. They do it to demonstrate market dominance. Being featured on large LED screens, especially in prime locations like PIM 2, is a legitimate and strategic form of “flexing.” When your brand appears in OOH at PIM 2, it doesn’t just speak to consumers. It also sends a message to your competitors: “We’re here. And we’re big.”
Source: City Vision
Not all OOH media is created equal. To ensure your campaign is truly impactful, you need a partner that offers more than just screen space. You need one that understands brand strategy.
That’s where City Vision comes in. As the official OOH media provider for PIM 2, Sudirman, and other prime spots in Jakarta, City Vision offers more than just LED screens. They deliver:
High-quality LED technology with optimal brightness and resolution
A creative team that can help craft attention-grabbing visuals
Strategic insights based on traffic data and audience behavior
With City Vision, you don’t just “place an ad.” You create a powerful, memorable visual experience. City Vision doesn’t just sell media, they craft impactful brand experiences.
Don’t let your brand compete only in the distraction-filled digital world. It’s time to level up. It’s time to show up where you can’t be ignored.
With OOH at PIM 2 through City Vision, your brand will appear before millions of eyes every day, in a format that can’t be skipped, and with a visual impact that leaves a lasting impression. Contact City Vision today.
