Many people traveling to Yogyakarta for the first time often ask, “From Jakarta to Jogja by train, what station do you get off at?” This simple question is not only relevant for passengers but also holds great opportunities for brands. The destination station is not just a transit point but a strategic spot with a very high concentration of audience.
For those in business who want to build awareness, understanding this point is key. The station that answers that question is not merely a place for passengers to get on and off; it’s also a mobility hub for people from various backgrounds. This is where a brand can be present with a well-targeted ad message.
Visioners, let’s discuss in more detail how the simple question “what station do you get off at?” can turn into a great opportunity for brand dominance in Yogyakarta.
When asked, "From Jakarta to Jogja by train, what station do you get off at?", the answer is clear: Tugu Station, Yogyakarta. This station is the main gateway that connects long-distance travel with the life of this "gudeg" city center.
As soon as passengers get off the train, they are immediately greeted by the city's lively atmosphere. From the station, access to Malioboro is very close, just a few steps away. You should know that thousands of people come and go from the same point at Tugu Station every day. In the station and its surrounding area, ads placed at strategic points automatically become a part of their first experience in Yogyakarta.
This is the power of Tugu Station—it is not only a transportation icon but also a city icon that is embedded in every tourist's memory.
Source: City Vision
There are several reasons why Tugu Station is an unrivaled audience magnet.
Super Strategic Location: This station is located right in the heart of Yogyakarta, adjacent to Malioboro, which is the most popular destination in the city.
Dense Traffic: Every day, thousands of passengers alight here, from tourists and workers to students and businesspeople.
Close to Points of Interest: From Tugu Jogja, major hotels, culinary centers, and cultural destinations are all quickly accessible from this station.
With these conditions, every audience member alighting at the station automatically passes through the City Vision OOH ad route. This means your brand has a great opportunity to be seen without having to compete with digital noise.
For a brand, a presence at Tugu Station through out-of-home advertising brings a number of important, irreplaceable values.
Unskippable Ads: All passengers must pass through entrances and exits that are full of ad spots. There is no way to miss your message.
Boosting Brand Authority: A brand that appears at a premium location like this is automatically considered bigger, more dominant, and more credible.
Unmatched Exclusivity: The ad space in this area is very limited, so only certain brands can be present. This makes the ads look more prestigious.
Every second a brand has at this point is an investment in creating a strong first impression.
Visioners, City Vision has a key advantage in presenting ads at Tugu Station. We control exclusive ad spots both inside and outside the station. These spots are not only seen but also easily remembered because they become part of the first experience for passengers who have just arrived in Yogyakarta.
With the right placement strategy, City Vision helps your brand dominate the most crucial moments. Every passenger's first glance is a golden opportunity, and we ensure your brand is the one present there.
One of the key strategies is advertising integration on the Jakarta–Yogyakarta route. Imagine an audience leaving Gambir Station in Jakarta who has already seen your brand’s campaign. Then, upon arriving at Tugu Station in Yogyakarta, they rediscover the same visual message.
The benefits of this strategy include:
Message consistency: The audience gets a complete ad experience, from departure to arrival.
Double exposure: Your brand is not only present in one major city but dominates a premium inter-city journey.
A seamless ad journey: Building a strong, long, and more memorable ad narrative in the audience's mind.
With this approach, City Vision ensures your brand's message not only appears but also leaves a mark that is hard to forget.
Source: City Vision
The question, “From Jakarta to Jogja by train, what station do you get off at?”, now has a single answer: Tugu Station, Yogyakarta. But the next important question is: which brand will be the first to greet passengers when they arrive?
If your brand is absent, it’s your competitors who will enter the audience’s mind first. Losing momentum at a strategic point like this is the same as handing a golden opportunity to your competitors. Therefore, you must immediately optimize this open OOH advertising opportunity to achieve high audience impressions and increase sales.
To make this a reality, City Vision is here as a trusted partner, ensuring your brand not only appears at this golden spot but also presents itself in an exclusive, modern OOH format. Since 2008, we have been innovating to become the best out-of-home media provider in Indonesia.
Also read: Billboard Ads on Main Roads, The Right Time for Brands to Go Big
Visioners, a simple question turns out to hold a big opportunity for brands. “From Jakarta to Jogja by train, what station do you get off at?” The answer is Tugu Station, a transit location that has become the most strategic branding stage.
Currently, City Vision is present at 83 railway stations, including commuter and long-distance lines, collaborating with PT KAI to transform stations into more comfortable living spaces as well as premium branding showcases.
Make sure your brand doesn't miss this momentum. Secure a premium City Vision spot at Yogyakarta Station now and be the first greeting for thousands of passengers who have just arrived in this city of culture. Contact the City Vision team now, right here.
